The SAATM, The Single African Air Transport Market, has been slowly growing over many years as more efforts are made to create a unified and open market in Africa’s airways. As part of these efforts The African Union was allocated funds from The World Bank to produce a Continental Study on the benefits of the SAATM. The report’s key findings were then used to produce an integrated campaign. In collaboration with our partners IATA Consulting, we took the key information from their report and produced an inspiring integrated campaign that balances facts and figures with high-level messaging.
The African Union
Campaign hub website with KPI dashboard Country specific executive summaries Country specific factsheets Campaign video Social media video trailers