The golden age of British Advertising.
It would be impossible for me to tell you how old I was when an ad first made a lasting impression on me; however, I do clearly remember the ad. I would have been a small boy sitting with my mum in a doctor’s waiting room and the image of a pregnant man must have shocked me because I still remember it clearly today. At the time I didn’t understand the message but I could see something important was being transmitted and I could see that the ad was designed to shock. Many years later I would learn that it was produced by an agency run by a young guy called Charles Saatchi and that the ad would go on to form part of an advertising revolution that would see British advertising lead the world.